Kristin Frade

Kristin Frade is a Partner at Novus Global and Director of Novus Global Sport: Leagues and
Organizations. With nearly 20 years of leadership, coaching, and training experience, she helps
high-performing leaders, entrepreneurs, C-suite executives, and professional sports
organizations identify blind spots, communicate strategically, and move toward measurable
results. Kristin brings expertise in Perceptual Intelligence, CBT-informed coaching, and sports
leadership to help individuals and teams expand what they believe is possible.