Meghann O’Hara Fraser

Meghann earned a Bachelor of Science from Bishop’s University leading her to start her career in advertising with a focus on healthcare. She quickly pivoted into consumer marketing, fuelling her interest in brand strategy as a critical lever to unlock the potential of a business and accelerate growth. She next earned an MBA from the University of Cambridge.Over the past decade, she has spent her career in both strategic consulting and marketing leadership roles to transform the impact of brand and marketing efforts to create measurable value. Prior to joining Purpose in 2024, she was responsible for driving fan growth and delivering best in class omnichannel marketing experiences across a portfolio of iconic sports brands at Maple Leaf Sports & Entertainment.In her current role as Chief Marketing Officer, her goal is to drive creative and innovative marketing strategies that elevate Purpose’s brand, expand market reach, and accelerate customer acquisition and revenue growth.